SADI 2010 – Burger King / Whopper Bar
New Fast/Casual Dining
With Burger King’s Whopper Bar, the goal was to extend and energize the main brand with a new concept focused on the Whopper. Whopper Bars emphasize Burger King’s “Have it your way” brand promise by offering guests a customizable, indulgent Whopper-based menu and expanded drink offering. The concept is smaller than a traditional Burger King, opening up new real estate opportunities for the firm and it creates a hip, sophisticated environment that also adds emphasis to the core brand attitude.
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